Audit → Foundation → Authority → Conversion → Scale
How it works
A clear, owner-friendly process built to help your business grow locally—without confusion, wasted spending, or “random marketing.” We start by fixing the foundation, then we scale what works at the pace your budget allows.
Client Success Manager: one point of contact from day one for progress, questions, billing, and next steps.
Built for real businesses: from 1-person operations to teams of 35+ across many industries.
STEP 1
We start with a clear audit
Before we recommend services or redesign anything, we review what you already have—or what’s missing. This audit prevents wasted spending and shows you exactly what to fix first and why.
We review your online foundation
So search engines and customers understand your business clearly.
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Google Business Profile (or eligibility if you don’t have one yet)
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Services, categories, and service areas
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Website performance and clarity (if one exists)
We review what drives leads
So your visibility turns into calls, forms, and booked work.
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How customers contact you (calls, forms, messages
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Competitors in your local market
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Reviews, listings, and trust signals
Outcome: you get a clear plan that explains what’s holding you back, what to fix first, and what to build next. Then you decide how fast you want to grow, and we build accordingly.
STEP 2
Phase 1: Foundation setup & cleanup (the work that makes growth possible).
This is where businesses start seeing movement. We fix the systems that Google, customers, and automation rely on.
We don’t “do everything at once”—we do what matters most first.
1) Category + services structure
We align your categories and services so Google understands your business—and customers trust you faster.
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Category cleanup and service alignment
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Service structure for your site + Maps listing
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Service areas organized for local growth
2) Conversion path improvements
We improve how customers contact you so views turn into calls, texts, and quote requests using the platforms that will generate you leads.
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CTA upgrades (call, form, message)
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Lead flow clarity (what to do next)
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Messaging alignment across platforms
3) Citations + authority plan
We build a clean “trust footprint” so your business is indexed correctly across the web.
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Core directory setup + consistency
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Local + niche authority rollout plan
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Backlink and indexing strategy (as needed)
4) Review strategy + reputation system
We help you build reviews ethically and respond strategically to increase conversions.
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Review request flow + link setup
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Owner/staff scripts to ask correctly
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Response strategy for trust + ranking support
5) Tracking setup
So you’re never guessing. We set benchmarks and track what improves.
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Website performance tracking
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Maps visibility and engagement monitoring
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Benchmarks for 30/60/90 days
6) Account alignment
We consolidate logins and align your business information so everything connects correctly.
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Organize access under your business name
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Unify profiles (Google, Yelp, Bing, Apple Maps)
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Social profiles created or cleaned up (as needed)
ACESS NEEDED
Secure access we request to launch Map Surge correctly
To move fast and do this correctly, we need permission-based access to the platforms that control your visibility and website infrastructure. Ownership always stays with your business. We recommend adding us as a user/manager (not sharing passwords).
Typical access checklist
If you don’t have these set up yet, no problem—we can create and configure them with you under your business info and document everything.
What’s yours
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Google Business Profile (manager/admin access)
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Google Search Console (indexing + performance)
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Website platform / CMS (Wix, WordPress, Shopify, Squarespace)
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Domain / DNS provider (GoDaddy, Namecheap, Google Domains, etc.)
As needed (depending on your setup)
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Cloudflare (DNS, security, speed, routing)
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Analytics / tracking (GA4, Tag Manager, call tracking)
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CRM / automation tools (if already in place)
STEP 3
You own everything. We build the system.
Your domain, hosting, website, Google accounts, and social profiles are always owned by your business.
We build and manage—without locking you out or creating dependency.
What’s yours
Ownership stays with the business owner, always.
✅ Domain + hosting access
✅ Website and content assets
✅ Google + listing accounts
✅ Social accounts we create or manage
How we support you
Clear communication and one point of contact.
✅ Dedicated Client Success Manager
✅ Progress updates and next-step planning
✅ Training for owners and teams when needed
STEP 4
We scale based on your goals—not a one-size plan
Some businesses want more calls. Others want a complete operating system. We build what you need now and keep it scalable for what you’ll need next.
Digital growth
Visibility, trust, and conversion—built correctly.
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Local SEO + Google Maps growth
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Websites + landing pages
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Town/service expansion pages
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Content and reputation managemen
Automation, CRM, and AI
Systems that help your team respond faster and convert more leads.
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AI website chat trained for your business
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Lead routing + follow-up automation
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CRM setup: Jobber, Housecall Pro, ServiceTitan, GoHighLevel, HubSpot, Zoho
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Payments + accounting integrations (e.g., Stripe, QuickBooks)
Media Production
Professional visuals that increase trust online and in-store.
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Photo + video for websites and social
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Google 360 interior tours (partners)
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Drone media (licensed partners)
Printing, Apparel & Brand Assets
So your brand looks professional everywhere customers see you.
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DTF, DTG, vinyl, embroidery
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Hats, beanies, hoodies, jackets, polos, dry-fit, long-sleeves
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Menus, business cards, QR designs, signage, decals and wraps
Custom apps (iOS + Android)
When your business needs a branded app connected to your website and systems.
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One-time design and build (app is yours)
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Connected to your booking, CRM, or website flow
Trusted partners (when needed)
For business setup and compliance support.
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Accountants for LLC formation and filings (state-certified partners)
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Insurance guidance (partner referrals as needed)
Important: we recommend building the full system, but we will always work with your budget and prioritize what creates the most impact first.
We build the foundation now—so you can scale faster later without redoing everything.
WHERE WE WORK
Tri-State support + virtual growth anywhere
We support businesses throughout NY, NJ, and CT and also work virtually with businesses anywhere in the U.S. Local businesses often prefer in-person coordination and monthly check-ins, while remote clients receive the same structure and support through virtual meetings.
FREQUENTLY ASKED QUESTIONS
Questions business owners ask before they commit
If you’ve been burned by marketing before, you’re not alone. Here are direct answers to the questions we hear the most.
How fast will I see results?
Most businesses see measurable improvement after the foundation is fixed and authority signals are built. In many cases you’ll notice movement within 4–8 weeks (more visibility, stronger engagement, better calls/messages). Long-term stability comes from consistent execution, reviews, and ongoing location coverage.
Do I need a website or Google Business Profile before we start?
No. If you’re starting from zero, we can create the core platforms (Google, Yelp, Bing, Apple Maps, and social profiles) and build your website foundation. If you already have a website or profile, we audit and rebuild what’s missing so it performs correctly.
What exactly happens in Phase 1?
Phase 1 is the foundation: category cleanup, services structure, conversion path improvements, a citations/authority plan, a review strategy, and tracking setup. We also consolidate and align your accounts so everything connects correctly.
Will I own my website, domain, and accounts?
Yes. Your business owns the domain, hosting, website, Google accounts, and social accounts. We organize access under your business name and keep everything documented so you remain in control.
Is this a contract? What if I need to start small?
We build plans that match your budget and your growth timeline. Many clients start with the foundation package, then add services like town pages, media, automation, or print as the business grows. The focus is progress you can measure—not pressure.
How do you avoid wasting money on the wrong marketing?
We audit first, define priorities, and build the foundation before scaling. That prevents random spending on ads, posts, or redesigns that don’t fix the root problem. We focus on the systems that produce calls, messages, and trust.
Can you work with my current tools and software?
Yes. We work across platforms (Wix, WordPress, Shopify, Squarespace and more) and integrate popular tools such as Jobber, Housecall Pro, ServiceTitan, GoHighLevel, HubSpot, Zoho, QuickBooks, and Stripe, depending on your industry and budget.
Do you provide ongoing support or training?
Yes. You’ll have a dedicated Client Success Manager. We can also train owners and staff on messaging, platforms, and workflows. For teams that need language support, we provide business English training through Inspirativo Academy.
Do you only do digital marketing?
No. We’re full service: Local SEO, websites, media production, automation, plus printing and apparel (DTF, DTG, vinyl, embroidery), signage, decals, menus, and brand materials—so your online presence matches what customers see in real life.
What access do you need to start Map Surge?
To move fast and do this correctly, we request secure access to the platforms that control your visibility and website infrastructure: Google Business Profile, Google Search Console, your website platform (Wix/WordPress/Shopify), and domain/DNS access (plus Cloudflare if used). We recommend adding us as a user/manager instead of sharing passwords, and ownership always stays with your business.
NEXT STEP
Start with a clear audit.
If you want to know what your business needs first—and what will actually move the needle—start here. We’ll review what you have, explain what’s missing, and build a plan you understand.